How Your Home Is Influencing Your Subconscious

Usually when we discuss interior design, we talk about the aesthetic aspects – how to achieve a specific look, which decorating style you should emulate, new design trends that you should check out. But, that’s only half the battle sadly. As a design firm that focuses on the psychology of design, I can assure you that every aspect of your home influences you, your mood, how you feel mentally and even physically. Believe it or not, the choices that you make when deciding how your home will look have a documented effect on your emotions and perceptions.

Color Choice Affects You, Too.

It’s no surprise that color is a main driver of emotion. Why do you think McDonald’s uses red and yellow. It promotes hunger, so every time you see it you want to eat – however it does not work on me. *evil laugh*. As you begin to conceptualize your home’s interior design, make sure that you are using colors in ways that fit with the tone you want to create in the space. We previously wrote a blog post about color and how it effects us as humans. Read it here. But in short:
  • Red: Red is a very passionate, active, exciting, bold, energetic color. It’s also a very romantic color! It evokes strong emotion and encourages appetite. Red is great for dining rooms mainly, but in small amounts like an accent wall or an undertone.
  • Pink:  Love, calm, respect, warmth, feminine. Pink is great for girls rooms between the ages of 1 and 11, after 11 you might want to update that color to a more “teen” darker pink. 🙂
  • Purple: Deep, creativity, original, stimulation, wealth, modesty – purple is great for offices, as well as blue. But also for living rooms!
  • Navy/Blue: Loyalty, trust, sincere, authoritative. Blue’s are great for offices or places of work. It curbs appetite and usually a color that men choose and is actually the most used color in offices. It’s also associated with water and peace.
  • Green: Balance, growth, restore, sanctuary. Greens are great for bedrooms, and promote relaxation.
  • Orange: Instinct, warmth, gut reaction, optimistic, social. Oranges are great for promoting thought in people. This color is also great for offices, or kitchens.
  • Yellow: Increases metabolism, gives you energy and brightens rooms. This color is best left in kitchens, as it promotes hunger, and gives you energy! This is also a great color for restaurants.

Your Possessions Tell Us a Story.

In his book, The System of Objects, sociologist Jean Baudrillard argues that every object chosen to fill a space helps to inform its function. But, beyond that, the combination of every item that fills an interior – from the seating arrangements, to the wall hangings, and down to the coasters that sit on your coffee table – act as an expression of our personalities and desires. He suggests when we invite guests into our homes, they instinctively evaluate our interiors on four distinct value criteria, in addition to how the rooms look at face value:
  • Function: Will this item fit your needs? Is the kitchen table big enough to seat your whole family? Will this flooring cover the entire area of the room?
  • Exchange: Is this item worth the price? Would you rather have this singular high-end couch for $1,000 or a whole bedroom suit for the same price?
  • Symbolic: Does this item have an emotional attachment? Did you choose a collection of family photos for your décor or a print of a painting?
  • Sign: Does this item have a particular or status symbol? Is it a name brand or a generic?
Using the above criteria, when we first step foot into anyone’s home to design it, we are looking at everything. You may not notice it, but we are super observant. How observant though? For example I was just at a home yesterday doing an in-home consultation. Above their Wolfe range, they had a lot of pots which were mostly iron cast. To me, this means the homeowner LOVES cooking which prompted me to look further and I then discovered an Indian cuisine cook book. The client was not Indian, so it indicated to me that she loves traveling perhaps and is experimenting with international cuisine. This meant that her home’s focus was the kitchen as she spends a lot of time there drawing a conclusion that the kitchen had to be a conversation starter. Right from there I drew an image of WHO she was an what she does with her time mostly. Psychology is everywhere you look even down to someone’s outfit they’re wearing that day, or their shoes they wear or even their smile. At the end of the day, interior design is not just making a home look pretty or function. Yes they are rather large aspects but here at Studio Tumo we want to make sure that your home works for you. Thank you for reading!